Internet Marketing Solutions

The marketing process (researching, promoting and selling) conducted on the Internet through the use of email lists, banner ads, newsletters, articles, link exchanges, participating in forum discussions etc.

Internet Marketing is a bridge of possibilities between the company, consumers, business and society for products and services. Internet marketing is the component of marketing that deals with the planning, pricing, promotion, and distribution of your products and services online. Good Internet marketing strategies clearly communicate a firm's unique selling proposition, or the unique collection of benefits that creates value for its customers.

Search engine optimization (SEO) is a well defined and managed process which increases the volume or quality of traffic to a website from a search engine. SEO helps in increasing the amount of visitors by ranking high in the search results of a search engine. The higher a website ranks in the results of a search, the greater the chance that the site will be visited by a user. This is because of the common habit seen among the users to click on the first search result. Search Engine Optimization involves the careful optimization of corporate websites to effectively increase their visibility in the major search engines.

Social networking has been very popular these past few years. And the opportunity to use them for search engines, online businesses, and website promotion is very enticing. This is where SMO Services come in. It can help bring your business in a level where it is actually being talked about in circles such as consumer groups and social communities. Our Social Media Optimization services works as effectively as viral marketing. Our goal is to make your website popular over the internet through the word-of-mouth concept by using inside access to community groups specifically interested to your line of business.

How To Redirect Blogspot .in URL To .com URL

1- Go to Blogger Dashboard > Design > Edit HTML.
2- Take a backup/download your template.
3- Find for </head> tag.
4- Add below piece of JavaScript code just above </head> tag.

<script type="text/javascript">
var blog = document.location.hostname;
var slug = document.location.pathname;
var ctld = blog.substr(blog.lastIndexOf("."));
if (ctld != ".com") {
var ncr = "http://" + blog.substr(0, blog.indexOf("."));
ncr += ".blogspot.com/ncr" + slug;
window.location.replace(ncr);
}
</script>
If you are big fan of blogspot, then this gonna be very helpful for you.

Role Of PPC & How It's Implement

Pay-per-click (PPC) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”

With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.

In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, which provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.

For example, if your site is about software company. You are willing to spend $0.40 for each person who visits your site from the pay per click advertiser, if no one bids more than you do, then your site is listed first in the search results. If someone bids more than you do, then your site moves down in the search results.

Generally, the top 2-4 bids at most pay per click companies are prominently placed on another search results page. Now, take another look at the Yahoo page. The top bidders, known as ‘sponsor matches’ are prominently featured at the top of the page.  There are some more ads on the right hand side of the page, these are from Overture, even through they have a Google AdWords type appearance. You will see there are also more sponsor matches at the bottom of the page, which are not prominently featured.

While these other bids are not prominently featured, they do generate visitors and revenue.  Because they are not the top bidders, they often have much lower bids than the top few placements, which can generate a higher pay per click ROI (return on investment).

If you click on the ‘next’ results at the bottom of the page, you will see more advertisements on the second page. Often, being featured on the top of the second page generates more exposure compared to the listings the bottom of the first page. We keep abreast of how many ads are displayed on a page, and maximize your exposure by moving your ads to where it receives the highest visibility and click through compared to how much you wish to spend per click.

How To Get Fast Retrieval Of Data

A crucial task in many recommender problems like computational advertising, content optimization, and others is to retrieve a small set of items by scoring a large item inventory through some elaborate statistical/machine-learned model. This is challenging since the retrieval has to be fast (few milliseconds) to load the page quickly. Fast retrieval is well studied in the information retrieval (IR) literature, especially in the context of document retrieval for queries. When queries and documents have sparse representation and relevance is measured through cosine similarity (or some variant thereof), one could build highly efficient retrieval algorithms that scale gracefully to increasing item inventory. The key components exploited by such algorithms is sparse query-document representation and the special form of the relevance function. Many machine-learned models used in modern recommender problems do not satisfy these properties and since brute force evaluation is not an option with large item inventory, heuristics that filter out some items are often employed to reduce model computations at runtime.

There are a two-stage approach where the first stage retrieves top-K items using our approximate procedures and the second stage selects the desired top-k using brute force model evaluation on the K retrieved items. The main idea of our approach is to reduce the first stage to a standard IR problem, where each item is represented by a sparse feature vector (a.k.a. the vector-space representation) and the query-item relevance score is given by vector dot product. The sparse item representation is learn to closely approximate the original machine-learned score by using retrospective data. Such a reduction allows leveraging extensive work in IR that resulted in highly efficient retrieval systems. Our approach is model-agnostic, relying only on data generated from the machine-learned model. We obtain significant improvements in the computational cost vs. accuracy tradeoff compared to several baselines in our empirical evaluation on both synthetic models and on a (CTR) model used in online advertising.

Fast Retrieval of View Data Using the ViewNavigator Cache - V8.52
Beginning with the R8.52 release of Notes/Domino there is a clear performance winner in the race to enumerate data from a View using the Backend View related classes. Significant performance work has been done on the ViewNavigator class to allow it perform well enough to serve as the underpinnings for XPage screen display. You can gain the benefits of these enhancements for your application whether it is written in Java, LotusScript, or JavaScript.

The Backend ViewNavigator cache reduces the number of server transactions and associated network overhead when navigating and reading Column Values information from the Documents and Entries in a View. Performance gains are most profound when accessing a View residing on a server from a client, however retrieval from local Views will also be greatly improved.

I hope this post will helpful for you but suggestions are still welcome from reader’s side.

Internet addiction on society

           The study explored the immediate impact of internet exposure on the mood and psychological states of internet addicts and low internet-users. Participants were given a battery of psychological tests to explore levels of internet addiction, mood, anxiety, depression, schizotypy, and autism traits. They were then given exposure to the internet for 15 min, and re-tested for mood and current anxiety. Internet addiction was associated with long-standing depression, impulsive non-conformity, and autism traits. High internet-users also showed a pronounced decrease in mood following internet use compared to the low internet-users. The immediate negative impact of exposure to the internet on the mood of internet addicts may contribute to increased usage by those individuals attempting to reduce their low mood by re-engaging rapidly in internet use.

        Over the past decade, since the term became widely debated in the medical literature, ‘internet addiction’ has become regarded as a novel psychopathology that may well impact on a large number of individuals. The focus of internet use in ‘internet addicts’ is varied, but using the internet for gambling and pornography are common amongst such individuals. The negative impact of excessive internet use can be seen across a wide range of aspects of the persons’ life.There has been a big percentage of people spending their time on the internet rather than spending time with their family, or friends. Internet use has been categorized as an actual disorder, and has been termed 'Internet Addiction' because of its similarity to addictions like smoking, drinking, and watching too much TV. 

Keep it under control

      Limit your time online: Chrome users can install plug-ins like StayFocusd while Firefox users can opt for LeechBlock. Decide on a certain amount of time, or certain time period which you want to stay off the sites you can’t seem to get enough of. When you fire up your browser, and see the block, it will serve as a good reminder that there are better ways you could be spending your spare time.

      If you have other gadgets that get you online – such as a phone or a tablet, simply switch off your push notifications, and even switch off your Internet connection. Kill the data connection on your phone. Turn off your router, and go do something else. Mac and Windows users can use an app like Freedom to switch off your Internet connection for up to 8 hours at a time. If you need the Internet for work, at least switch off notifications that tend to distract you.

Internet addiction impact on "human brain"

The greatest philosopher, The Prophet Saint if India, Swami Vivekananda stated, “The goal of mankind is knowledge.” His statement is quite relevant today were knowledge explosion is happening at every second. Modern man is controlled by knowledge, information and communication.

These technological advancements made the life of modern man more knowledge oriented. The invention of computers and internet made any information reachable to any one at any time in the world. The professionals in the IT field considers internet as their life. Not only for the professionals but for any one who is attentive and interested in the changes and happenings in the world cannot avoid the usage of computers and internet.

The advantages of the internet create a tendency to use it frequently. Gradually they will be addicted to its usage. A person who has the ability to use the internet according to needs and always conscious about the negative effect of internet usage will use it wisely. But an addicted one never realizes his needs. The continuous use will affect the body and mind. To use the internet on has to use his brain. Human brain is complicatedly structured. It can afford the capacity of two computers if a comparison is made with man made computers. While using the system continuously it will affect the brain and that will result in the entire dysfunction of the body.  More over it creates uncontrollable heat. If adequate rest is not given it will give rise to mental pressure. Lack of concentration, blurred vision, loosing of memory capacity will be the end results. The nerves will be weakened if a person continues using the computers.

Human brain is equal or even superior to super computers. But if it is used without any care it will harm the life of the person. Adequate rest, balanced diet, proper health checkups needs to be properly followed by every one who uses the computers or any technological devices.

Evolution is an intangible asset that supports constant improvement

Of course this imperative theory applies to the World Wide Web too. Creating a fully functional and an effective website is an essential combination of skill, technology and lastly, accessibility. We have been riding high on the first two parameters for about a decade now, but a website still seems incompetent when it lags behind in terms of accessibility. A website is said to be accessible when it serves its need to all users, irrespective of their conditions, limitations or available technology. Underestimating the concept of accessibility not only leads to loss of visitors but demeans your business goal too. We present this compilation to my readers to make them understand the long lost importance of accessibility and ways to achieve it.

There are chances that a very notable percentage of your target customers lag behind in terms of technology and physical ability, which is why your website may not be able to serve them in a better way compared to the normal ones. Targeting these underprivileged categories can offer a boost to website traffic and profit too.   

Website is a universal phenomenon with a primary aim to disseminate information to the masses irrespective of any geographical boundary. In short, a website is universal in nature, which is why it has to be accessible to a varied kind of audiences. 

Cross Browser Compatibility: Cross browser compatibility, it means the website has to look the same in all the prevalent web browsers. By prevalent browsers I mean names like Internet Explorer, Google Chrome, Mozilla Firefox, Opera and many more.

Some good tools for good web designing for Cross Browser Compatibility:

Firebug: A brilliant tool that effectively analyzes specific issues with CSS styles and HTML Entities. Plus, Firebug is an essential Firefox add-on, which again benefits a lot to the designers and developers while working on cross browser compatibility. Similarly, we have Firebug Lite that is implemented to bring-in Firebug visual interface and debugging functions to web browsers. This tool is deployed as a client side JavaScript code and is very easy to include in the WebPages.  

CSS3Pie: The tool allows you to include drop shadows and rounded corners along with the CSS, which will enable the website to work well with all major browsers. This essential tool frees you from the burden of moving across multiple div’s, images and gradients.  

IE Tester: As we mentioned earlier, Internet Explorer is one of the most used browsers that we have today, which makes this tool even more important. What makes dealing with IE tricky is that only a single version is installed on any Windows PC at a time. Developers used to deal with this issue by setting multiple virtual PCs; however, with the help of IE Tester you test the website on a single browser. Using a single browser, a developer will be able to use different tabs from each version.

I hope this blog enlightens many, but suggestions are still welcome from reader’s side as well.

Professional Web Design & Development Services- An Insight

If you are thinking of availing professional web design services, then spend some thoughts to get the best service. There are numerous companies dedicated at providing web solutions, ranging from web development to custom web designing services. However, you need to select a company that aims to satisfy its clients and issue deliverables according to your requisites within stipulated time frame.

A professional web design and web development company has the competence to accurately manage the entire project right from the scratch till the end. With a gamut of innovative ideas and exceptional development services, these firms endeavor to give the best services to their clients.

Good web designing and development services can have a prolific impact on the overall sales of the business and increase the volume of traffic to the websites. The professional designers and developers boasts a vivid knowledge and with the aid of the latest designing tools seek to guarantee the most outstanding results to the clients. Furthermore, a website with proper navigation tools and fast loading time also appeals the viewers. With SEO services being considered as one of the most influential ways of building online presence, a professional web design and development company must render services that strictly conform to search engine optimization techniques. SEO friendly web development and designing services help a website to get easily listed in the search engine's index.

The basic web design skills include knowledge of basic programming languages such as Xml, HTML, CSS and script languages for front-end and server-end interface. A professional designer boasts keen competence on data base management and project management.

In the web development front, PHP is considered as the best choice. Being a server side script, PHP generates dynamic web pages as it is compatible with database servers such as Oracle, MySQL. There are certain other benefits that make PHP website development as the most popular choice for the small as well as the large organizations.

PHP programming is compatible with almost all operating systems Linux, Mac, Windows. This scripting language offers faster page loading speed to the web pages.

PHP Website Development is highly favored because PHP scripted webpages can be easily modified. Thus, when you need to implement any changes or modify anything, it can be done with ease. This language has simple and easy syntax and functions.

PHP website development requires less expenses and low maintenance charges. Owing to the reliability and effective performance it offers, PHP is just the right choice for creating user-friendly websites.

You know very well that there are numerous companies providing web designing & development, in which one of the most leading company is Malahini Solutions located at India.  Malahini offers custom web design services from India and help businesses project the right image on the web. Your website design is a reflection of your business. It projects your specialty and identity on the web and hence is highly significant for your business. Our creative web designers have ameliorated the online presence of businesses with affordable web design services and know the right way to deliver a custom web design to match client's need. Our web designers ensure that clients successfully get to carve a niche in their respective domain with the help of their innovative and effective web identity. Our team of expert graphic artists and corporate identity designers have delivered outstanding design solutions to businesses from wide range of domains.

We have a huge team of web application developers in India and to help the businesses make their online venture a big success, we offer custom web application development in various platforms & technologies including Microsoft .Net, Perl, LAMP (Linux-Apache-MySql-PHP), Sharepoint, Silverlight, Adobe AIR etc. The bespoke web application development allows the businesses to get the app designed exactly as per their specific needs. The web applications developed by us are secure, user friendly, easy to use and understand, scalable (scale-up and scale-out) and quickly deployable.

Hat 'White Or Black'

White hat and black hat, are terms often used to describe the aggressiveness of internet marketers or website developers, especially regarding practices used to get search engines to give a high ranking to websites (SEO). But what do the terms mean? It depends on who you ask. There are at least three ways to understand white hat vs. black hat practices.

v  White hat is considered entirely ethical, while black hat is considered unethical. Gray hat, then, would be something in-between: ethical to some, but perhaps not to others.

v  A white hat marketer is not at all aggressive in promoting a product, service, or website and chooses to let traffic develop naturally. (In reality, there are probably no white hat marketers if you look at it this way.) A black hat marketer, then, is extremely aggressive in promoting a product or website. At this end of the spectrum is the danger of unethical practices. (There are a large number of these out there.)

v  White hat practices are just shrewd methods of working within the current system, doing anything that is acceptable to search engines. Black hat marketing, then, would mean using tactics that flout the search engine rules while trying to avoid getting caught.

The 410 Error

The Web server (running the Web site) thinks that the URL requested by the client (e.g. your Web browser or our CheckUpDown robot) is no longer available from that system. This is not a 'never heard of it' response, but a 'does not live here anymore response.

The 410 error also indicates that the Web server has no forwarding address for the URL, so can provide no redirection to the new Web server. This condition should generally be considered permanent. If the Web server does not know, or has no way of knowing, whether or not the condition is permanent, the status code 404- Not Found should be used instead.

The 410 error is primarily intended to assist the task of Web maintenance by notifying the client system that the resource is intentionally unavailable and that the Web server wants remote links to the URL to be removed. Such an event is common for URLs which are effectively dead i.e. were deliberately time-limited or simply orphaned. The Web server has complete discretion as to how long it provides the 410 error before switching to another error such as 404.