Monday, 28 April 2014

Search Engine Optimization (SEO)

SearchEngine Optimization is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Search Engine Optimization isn't just about "engines." It's about making your site better for people too.

Why does my website need SEO?
The majority of web traffic is driven by the major commercial search engines - GoogleBing and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information or just about anything else.

Search engines are unique in that they provide targeted traffic - people looking for what you offer. Search engines are the road ways that makes this happen. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on incredible opportunities available to websites provided via search.

Search queries, the words that users type into the search box, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO, whether through time or finances, can have an exceptional rate of return compared to other types of marketing and promotion.

Why can't the search engines figure out my site without SEO?
Search engines are smart, but they still need help. The major engines are always working towards improving their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.

In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

Why Choose Us?
Our SEO consultants are highly experienced in everything SEO related with detailed knowledge in keyword research and density. We know what users are searching for and utilize these words within your SEO campaign. Our expert copywriters ensure that you have the correct keywords density and that the text on your website flows naturally, which also increases your rankings on Google. We create content that is still engaging to the reader while being optimized for the major search engines.

Friday, 25 April 2014

Social Media Optimization

Social Media Optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites. Types of social media involved in SMO  includes RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. Social media optimization is more art than science, as it can be difficult to come up with a consistent formula for creating shareable content. Social Media Optimization is gaining importance as social sharing is increasingly being integrated into search results.

Social media optimization involves two basic steps: the creation of shareable content and the addition of social sharing tools to make it easy, in practice, for users to share. Successful sites have found that the title of a piece of content is an important key to getting a user to commit to viewing it. Getting a user to share a piece of content, however, depends on the quality of the piece. Finding the right balance of effort between attention getting headlines and interesting information is just one of the challenges of social media optimization.

When used effectively social media can be one of your greatest assets for improving your site’s organic search results. By connecting with people in various online venues, you extend the reach of your business and increase opportunities for people to link to your main business page. Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go. SMO Pros employs a strategic, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to your site.

Social Media Optimization is a very popular and effective promotional campaign used by every organization to market their brands, products and services by diverting the traffic from various social media sites to their website. This is done by utilizing the power of social media and networking sites like Facebook, Twitter, LinkedIn, YouTube, Google+ etc. You can even see it as a kind of viral marketing where any brand, product and service is made popular by effectively using networking in social bookmarking, video/photo sharing sites. Malahini Solutions excels in providing social media optimization training solutions as well as social media optimization service solutions across the globe.

Social Media Optimization is a unique and most effective method of attracting huge crowd towards a website and its content. Here at Malahini Solutions we offer excellent SMO services for your business promotion and improved visibility. With our SMO services you can drive huge traffic to your website. We know that SMO is an excellent tool for every online SERM (Search Engine Reputation Management) that is why we offer best SMO service in order to raise fame of your online business. Changing trend of internet has indeed made SMO service as one of most effective tool in online marketing. 

Friday, 18 April 2014


A mobile app, is application software designed to run on smart phones, tablet computers and other mobile devices.  Mobile app is a short for mobile application, or just app. Mobile applications usually help users by connecting them to Internet services more commonly accessed on desktop or notebook computers, or help them by making it easier to use the Internet on their portable devices. A mobile app may be a mobile Web site bookmarking utility, a mobile-based instant messaging client, Gmail for mobile, and many other applications.

Apps are usually available through application distribution platforms, which began appearing in 2008 and are typically operated by the owner of the mobile operating system, such as the Apple App StoreGoogle PlayWindows Phone Store, and BlackBerry App World. Some apps are free, while others are paid. Usually, they are downloaded from the platform to a target device, such as an iPhone, BlackBerryAndroid phone or Windows Phone, but sometimes they can be downloaded to laptops or desktop computers.

Mobile apps were originally offered for general productivity and information retrieval, including email, calendar, contacts, and stock market and weather information. However, public demand and the availability of developer tools drove rapid expansion into other categories, such as mobile games, factory automation, GPS and location-based servicesbanking, order-tracking, ticket purchases and recently mobile medical apps. The explosion in number and variety of apps made discovery a challenge, which in turn led to the creation of a wide range of review, recommendation, and curation sources, including blogs, magazines, and dedicated online app-discovery services.

Mobile Apps: The Future of Marketing

Virtually every day, new evidence emerges of the consumer shift to mobile. According to new data from Gartner, by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe. To put these huge numbers in context by comparing them to the current world population of approximately 7.1 billion and counting, by 2017, every man, woman and child on the planet will have downloaded 37 mobile apps. In reality, considering that a large swath of the world’s population still does not have access to mobile apps or capability to download them, this means that those of us who are wielding smart phones and tablets will be downloading A LOT of apps. Looked at another way, by 2017, mobile apps will have gone completely mainstream, giving businesses a new way to connect with consumers.

Thursday, 17 April 2014


A web application is an application that is accessed by users over a network such as the Internet or an intranet. The term may also mean a computer software application that is coded in a browser-supported programming language such as JavaScript, combined with a browser-rendered markup language like HTML and reliant on a common web browser to render the application executable.

Web applications are popular due to the ubiquity of web browsers, and the convenience of using a web browser as a client, sometimes called a thin client. The ability to update and maintain web applications without distributing and installing software on potentially thousands of client computers is a key reason for their popularity, as is the inherent support for cross-platform compatibility. Common web applications include webmail, online retail sales, online auctions, wikis and many other functions.

What is the difference between a Web application and a Web site?

Web applications, are presented as either a web site or as part of a web site, but not all web sites are web applications. A web application is a web site that DOES something other than display content to the masses. It’s intended for user interactions and transactions, performing actual business functions, and not simply displaying information to a user.

Ebay is a web application. So are Paypal, Twitter, Facebook, YouTube, Flickr, eHarmony, eTrade, GMail, and Wikipedia. Your bank, assuming it offers online banking, has a web application component on its site. If you can think of a site where you create an account, log in, and conduct some actual business, it’s probably a web application.

By contrast, a web site usually refers to the front-end interface through which the public interacts with a business online. Web sites are typically informational in nature with a limited amount of advanced functionality. Simple websites consist primarily of static content where the data displayed is the same for every visitor and content changes are rare. More advanced websites may have features such as ecommerce, content management and dynamic content. 

What is the Future of Web Applications?
Most web applications are based on the client-server architecture where the client enters information while the server stores and retrieves information. Internet mail is an example of this, with companies like Yahoo and MSN offering web-based email clients.
The new push for web applications is crossing the line into those applications that do not normally need a server to store the information. Your word processor, for example, stores documents on your computer, and doesn't need a server.

Web applications can provide the same functionality and gain the benefit of working across multiple platforms. For example, a web application can act as a word processor, storing information and allowing you to 'download' the document onto your personal hard drive.
If you have seen the new Gmail or Yahoo mail clients, you have seen how sophisticated web applications have become in the past few years. Much of that sophistication is because of AJAX, which is a programming model for creating more responsive web applications.
Google Apps, Microsoft Office Live, are examples of the newest generation of web applications.