Internet Marketing Solutions

The marketing process (researching, promoting and selling) conducted on the Internet through the use of email lists, banner ads, newsletters, articles, link exchanges, participating in forum discussions etc.

Internet Marketing is a bridge of possibilities between the company, consumers, business and society for products and services. Internet marketing is the component of marketing that deals with the planning, pricing, promotion, and distribution of your products and services online. Good Internet marketing strategies clearly communicate a firm's unique selling proposition, or the unique collection of benefits that creates value for its customers.

Search engine optimization (SEO) is a well defined and managed process which increases the volume or quality of traffic to a website from a search engine. SEO helps in increasing the amount of visitors by ranking high in the search results of a search engine. The higher a website ranks in the results of a search, the greater the chance that the site will be visited by a user. This is because of the common habit seen among the users to click on the first search result. Search Engine Optimization involves the careful optimization of corporate websites to effectively increase their visibility in the major search engines.

Social networking has been very popular these past few years. And the opportunity to use them for search engines, online businesses, and website promotion is very enticing. This is where SMO Services come in. It can help bring your business in a level where it is actually being talked about in circles such as consumer groups and social communities. Our Social Media Optimization services works as effectively as viral marketing. Our goal is to make your website popular over the internet through the word-of-mouth concept by using inside access to community groups specifically interested to your line of business.

How To Redirect Blogspot .in URL To .com URL

1- Go to Blogger Dashboard > Design > Edit HTML.
2- Take a backup/download your template.
3- Find for </head> tag.
4- Add below piece of JavaScript code just above </head> tag.

<script type="text/javascript">
var blog = document.location.hostname;
var slug = document.location.pathname;
var ctld = blog.substr(blog.lastIndexOf("."));
if (ctld != ".com") {
var ncr = "http://" + blog.substr(0, blog.indexOf("."));
ncr += ".blogspot.com/ncr" + slug;
window.location.replace(ncr);
}
</script>
If you are big fan of blogspot, then this gonna be very helpful for you.

Role Of PPC & How It's Implement

Pay-per-click (PPC) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”

With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.

In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, which provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.

For example, if your site is about software company. You are willing to spend $0.40 for each person who visits your site from the pay per click advertiser, if no one bids more than you do, then your site is listed first in the search results. If someone bids more than you do, then your site moves down in the search results.

Generally, the top 2-4 bids at most pay per click companies are prominently placed on another search results page. Now, take another look at the Yahoo page. The top bidders, known as ‘sponsor matches’ are prominently featured at the top of the page.  There are some more ads on the right hand side of the page, these are from Overture, even through they have a Google AdWords type appearance. You will see there are also more sponsor matches at the bottom of the page, which are not prominently featured.

While these other bids are not prominently featured, they do generate visitors and revenue.  Because they are not the top bidders, they often have much lower bids than the top few placements, which can generate a higher pay per click ROI (return on investment).

If you click on the ‘next’ results at the bottom of the page, you will see more advertisements on the second page. Often, being featured on the top of the second page generates more exposure compared to the listings the bottom of the first page. We keep abreast of how many ads are displayed on a page, and maximize your exposure by moving your ads to where it receives the highest visibility and click through compared to how much you wish to spend per click.

Evolution is an intangible asset that supports constant improvement

Of course this imperative theory applies to the World Wide Web too. Creating a fully functional and an effective website is an essential combination of skill, technology and lastly, accessibility. We have been riding high on the first two parameters for about a decade now, but a website still seems incompetent when it lags behind in terms of accessibility. A website is said to be accessible when it serves its need to all users, irrespective of their conditions, limitations or available technology. Underestimating the concept of accessibility not only leads to loss of visitors but demeans your business goal too. We present this compilation to my readers to make them understand the long lost importance of accessibility and ways to achieve it.

There are chances that a very notable percentage of your target customers lag behind in terms of technology and physical ability, which is why your website may not be able to serve them in a better way compared to the normal ones. Targeting these underprivileged categories can offer a boost to website traffic and profit too.   

Website is a universal phenomenon with a primary aim to disseminate information to the masses irrespective of any geographical boundary. In short, a website is universal in nature, which is why it has to be accessible to a varied kind of audiences. 

Cross Browser Compatibility: Cross browser compatibility, it means the website has to look the same in all the prevalent web browsers. By prevalent browsers I mean names like Internet Explorer, Google Chrome, Mozilla Firefox, Opera and many more.

Some good tools for good web designing for Cross Browser Compatibility:

Firebug: A brilliant tool that effectively analyzes specific issues with CSS styles and HTML Entities. Plus, Firebug is an essential Firefox add-on, which again benefits a lot to the designers and developers while working on cross browser compatibility. Similarly, we have Firebug Lite that is implemented to bring-in Firebug visual interface and debugging functions to web browsers. This tool is deployed as a client side JavaScript code and is very easy to include in the WebPages.  

CSS3Pie: The tool allows you to include drop shadows and rounded corners along with the CSS, which will enable the website to work well with all major browsers. This essential tool frees you from the burden of moving across multiple div’s, images and gradients.  

IE Tester: As we mentioned earlier, Internet Explorer is one of the most used browsers that we have today, which makes this tool even more important. What makes dealing with IE tricky is that only a single version is installed on any Windows PC at a time. Developers used to deal with this issue by setting multiple virtual PCs; however, with the help of IE Tester you test the website on a single browser. Using a single browser, a developer will be able to use different tabs from each version.

I hope this blog enlightens many, but suggestions are still welcome from reader’s side as well.

Why All Folks Hire A Professional Company For Web Designing & Development

Now, you have got a great business idea and you are also planning to develop a portal for your business. You might have read several books on web designing and even, you might have tried to design a website by yourself or with the help of your friends. Even though, you find that the portal designed by you does not have a professional look, you can slowly develop your skills. So, you have decided not to seek the help of a web designing and development company. You might have come to this decision with a view that you can save the money to be paid to such a company. Even though, you can save the money to be paid to such a professional firm, you should never forget that only when your company has a professional looking website, the chances of the growth of your organization will be more. Some of the valid reasons why hiring a professional firm would be beneficial are given below:

Time factor
Designing and developing a website is not an easy task and it is a time-consuming and tedious process as well. As a businessman, you can very well spend this precious time on the core business activities, isn't? Rather than doing this tough task by yourself.

Packages are cheap, but not complete
When you have decided to purchase a do-it-yourself package, it might probably be cheaper than hiring a web development firm. But, the website created with the help of this type of package will not be complete in all respects. Rather, you will have to do some rework or will have to get the help of a professional designer to make the corrections. This will force you to make double expenses, once for the package and again fee for the designer to make the corrections. On the other hand, when you can hand over the task of designing and development to a professional firm, you will be getting a portal that is complete in all aspects.

Search Engine Optimization
As you do not have the professional knowledge, you will not be in a position to create a portal that is SEO-friendly. On the other hand, an experienced web designing and development company very well know how to create an SEO-friendly website.
So, if you are intending your portal to get online popularity, the best idea is to hand over the designing task to a more professional firm rather than doing on your own.

Malahini Solutions is a professional Web Designing & Development Company. We provide Mobile Apps Development, Html5 web designing, The Best SEO, PHP Site Designing & Development at affordable price. We can confidently assure you that our PHP development services will create visually appealing and high-end solutions.

Internet Marketing Services

The marketing process (researching, promoting and selling) conducted on the Internet through the use of email lists, banner ads, newsletters, articles, link exchanges, participating in forum discussions etc.

Internet Marketing is a bridge of possibilities between the company, consumers, business and society for products and services. Internet marketing is the component of marketing that deals with the planning, pricing, promotion, and distribution of your products and services online. Good Internet marketing strategies clearly communicate a firm's unique selling proposition, or the unique collection of benefits that creates value for its customers.

Search engine optimization (SEO) is a well defined and managed process which increases the volume or quality of traffic to a website from a search engine. SEO helps in increasing the amount of visitors by ranking high in the search results of a search engine. The higher a website ranks in the results of a search, the greater the chance that the site will be visited by a user. This is because of the common habit seen among the users to click on the first search result. Search Engine Optimization involves the careful optimization of corporate websites to effectively increase their visibility in the major search engines.

Social networking has been very popular these past few years. And the opportunity to use them for search engines, online businesses, and website promotion is very enticing. This is where SMO Services come in. It can help bring your business in a level where it is actually being talked about in circles such as consumer groups and social communities. Our Social Media Optimization services works as effectively as viral marketing. Our goal is to make your website popular over the internet through the word-of-mouth concept by using inside access to community groups specifically interested to your line of business.

Malahini Solutions is a software development company offering software development solutions to businesses all over the world.

Malahini Solutions is a fast growing software development company offering software development solutions to businesses all over the world. At Malahini, we believe that the success of an organization is derived from the vision of its leadership and effectiveness of its members. Malahini develops a value based, everlasting relationships with our clients, external customers to provide the best work environment for our internal customers to allow them to fulfill their professional aspirations.

Accomplishing the Project milestones on time with providing quality is a key factor for its success. This could happen only with the right people on the team. Malahini understands the importance of meeting milestones on the projects, so we only select and send individuals who are skilled to quickly acclimatize themselves to the environment and excel beyond clients’ expectations. We have achieved this through comprehensive training programs.